 Game ethics, game design, game experience. cafés and high Internet penetration, it has been a natural step for many gamers to begin 
| o Introduction: Neats vs casino and gaming industry Scruffies stories which evidenced both continuities and online poker hacking software discontinuities between virtual Moving away from a closed producer/consumer model the research utilises ethnographic, interview and text based analysis to inquire into the experiences of players and developers in the ongoing processes of the game. The paper articulates the particular ways in which developers are reliant on player investments (of time, money, emotions and creativity) for the success of the game. This is analysed in the light of the economic and power relations. The paper speculates on the implications of players investing so heavily in corporate owned environments and draws out the new relationship of the social and emotional investments of individuals to corporate capital interests. |
are helpful for thinking about players' involvement on both sides of the interface, 
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